← auctollo.com

Terms of Service

Effective date: September 25, 2026 · Last updated: September 25, 2026

These Terms of Service ("Terms") constitute a legally binding agreement between W3 EDGE, LLC d/b/a Auctollo ("Auctollo," "we," "us," or "our") and you ("you," "your," or "User"). Auctollo operates the Indexation plugin for WordPress and the cloud platform at app.auctollo.com (collectively, the "Service").

By creating an account, installing the Indexation plugin, or accessing any part of the Service, you agree to be bound by these Terms and our Privacy Policy, Cookie Policy, Acceptable Use Policy, and Refund Policy, each incorporated here by reference.

Business customers who use the Service to process personal data of their own end users are additionally subject to our Data Processing Agreement, which applies automatically and governs Auctollo’s role as a processor under GDPR Article 28.

If you do not agree, do not use the Service.


1. Eligibility

You must be at least 13 years old to use the Service. If you are using the Service on behalf of a business or organization, you represent that you have authority to bind that entity to these Terms, and "you" includes both you personally and that entity.

2. Account Registration

To access the Auctollo cloud platform, you must create an account with a valid email address. You are responsible for:

  • Maintaining the confidentiality of your login credentials and API keys.
  • All activity that occurs under your account.
  • Notifying us promptly at legal@auctollo.com if you suspect unauthorized access.

Accounts may not be shared or transferred without our prior written consent.

3. The WordPress Plugin (Indexation)

The Indexation WordPress plugin ("Plugin") is released under the GNU General Public License v2 or later (GPL-2.0+) and distributed free of charge at WordPress.org. Your use of the Plugin is governed by the GPL. These Terms apply to the cloud platform and paid services that extend the Plugin's capabilities; they do not limit your rights under the GPL.

4. Subscription Plans

Auctollo offers the following paid subscription plans (prices in USD):

PlanPriceDomainsMonthly Credits
Pro$190/year11,000
Pro Scale$590/year54,000
Pro Max$1,490/year1512,000

Additional per-domain add-ons are available at rates listed on our pricing page.

4.1 Free Tier

A free community tier is available with no subscription. Free-tier features include the Plugin's full local sitemap generation, robots.txt editor, redirect manager, IndexNow integration, AI crawler blocker, and all other built-in technical-SEO tools. Cloud-hosted sitemaps, Google Search Console and Bing Webmaster Tools API integrations, and AI-powered cloud features require a paid subscription. The Free/Community tier — not a separate trial — is how you evaluate the paid Service before subscribing.

4.2 Billing and Renewal

Subscriptions are billed monthly or annually in advance via Stripe, depending on the interval you choose at checkout. Applicable sales tax or VAT is calculated and added at checkout where applicable. Your subscription renews automatically at the end of each billing period unless you cancel before renewal. We will send a reminder email at least 7 days before renewal.

4.3 Failed Payments

If a payment fails, we will retry the charge over a 7-day grace period during which your subscription remains active. If payment is not resolved, your subscription will be downgraded to the free tier.

4.4 Cancellation

You may cancel at any time by emailing billing@auctollo.com or through the billing management link in your account settings. Cancellation takes effect at the end of the current billing period; you retain full access until then.

5. Credits

5.1 What Credits Are

Credits are the unit of consumption for AI-powered and cloud-processing features. Each paid plan includes a monthly credit allotment that resets on your monthly billing anniversary (not the calendar month).

5.2 How Credits Are Consumed

Representative credit costs:

FeatureCredits
Cloud sitemap delta update1
Cloud sitemap full regeneration5
AI redirect suggestion (per URL)1
AI redirect bulk batch (50 URLs)30
Indexation Troubleshooter (per turn)6
Meta-tag full-site scan (per 10,000 URLs)30
Schema audit (on demand)30

Full credit-rate documentation is in the Auctollo Help Center. Rates may be adjusted with 30 days' advance notice.

In addition to your plan's monthly allotment, you may purchase one-time top-up credit packs at any time: $10 for 500 credits, $35 for 2,000 credits, or $150 for 10,000 credits. Top-up credits are drawn down only after your monthly allotment is exhausted and never expire.

5.3 Credit Expiration and Non-Transferability

Unused credits expire at the end of each monthly credit period. Credits are tied to your account and subscription and may not be transferred, sold, or combined with credits from another account.

5.4 No Cash Value

Credits have no monetary value and may not be redeemed for cash.

6. Beta & Waitlist Bonus

Members of our beta program and pre-launch waitlist receive one bonus free month on their first paid Pro, Pro Scale, or Pro Max subscription. Our team applies this as a complimentary period to eligible beta/waitlist accounts. This bonus is separate from, and may be combined with, the Founding Member Discount (Section 7). There is no separate free trial — the Free/Community tier (Section 4.1) is always available to evaluate the Service.

7. Founding Member Discount

The first 1,000 users who upgrade from the free tier to any paid plan receive a 20% permanent discount on their base subscription price ("Founding Member Discount"), applied automatically on your Stripe invoice. The Founding Member Discount:

  • Applies only to the base subscription price, not to per-domain add-ons or additional fees.
  • Is non-transferable and tied to the original account holder.
  • Continues to apply on renewal as long as the subscription remains active without lapsing.
  • Is permanently forfeited if the subscription is canceled, downgraded, or lapses due to failed payment.

8. API Keys

The Auctollo platform issues per-site bearer tokens ("API keys") to authenticate communication between your WordPress installation and the cloud platform. You agree to:

  • Keep API keys confidential and not expose them publicly.
  • Generate a new key immediately if a key is compromised.
  • Use API keys only for WordPress sites covered by your active subscription.

We reserve the right to revoke API keys used in violation of these Terms.

9. AI Features

Certain premium features use third-party AI providers (including Anthropic, OpenAI, and Google) to process content submitted to the Service. By using AI features, you acknowledge that:

  • Content you submit — such as post titles, URLs, meta descriptions, or crawl data — is transmitted to these providers for processing under their API agreements.
  • Each provider's terms of service and privacy policy govern that transmission; Auctollo is not responsible for third-party provider conduct or service availability.
  • AI-generated outputs are provided for informational purposes only. You are solely responsible for reviewing, verifying, and implementing any AI recommendation.
  • We do not use your content to train AI models.

10. Acceptable Use

Your use of the Service is subject to our Acceptable Use Policy. Violations may result in immediate suspension or termination without refund.

11. Intellectual Property

11.1 Our IP

All rights, title, and interest in the Auctollo cloud platform (excluding the GPL-licensed Plugin), including software, trademarks, and documentation, are owned by W3 EDGE, LLC. These Terms do not grant you any ownership interest in the Service.

11.2 Your Content

You retain all rights to content you submit to the Service. By submitting content, you grant Auctollo a limited license to process it solely as necessary to provide the Service to you.

11.3 Feedback

If you provide feedback or feature suggestions, you grant Auctollo a perpetual, royalty-free license to use and incorporate that feedback into the Service without obligation to you.

12. DMCA / Copyright Complaints

If you believe content on the Service infringes your copyright, send a DMCA notice to: legal@auctollo.com (W3 EDGE, LLC d/b/a Auctollo — DMCA Agent). Your notice must include: (1) identification of the copyrighted work; (2) identification of the infringing material and its location; (3) your contact information; (4) a good-faith statement; and (5) a statement of accuracy under penalty of perjury.

13. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE. AI-GENERATED OUTPUTS ARE NOT GUARANTEED TO BE ACCURATE OR SUITABLE FOR YOUR USE CASE.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AUCTOLLO'S TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES YOU PAID TO AUCTOLLO IN THE TWELVE MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100). IN NO EVENT WILL AUCTOLLO BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, EVEN IF ADVISED OF THE POSSIBILITY.

15. Indemnification

You agree to defend, indemnify, and hold harmless W3 EDGE, LLC, its affiliates, and each of their respective officers, directors, employees, and agents from and against any claims, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from: (a) your use of the Service; (b) your violation of these Terms or any applicable law; or (c) your infringement of any third-party rights.

16. Termination

16.1 By You

You may close your account at any time through the dashboard settings or by emailing legal@auctollo.com. Account closure does not automatically entitle you to a refund unless you qualify under the Refund Policy.

16.2 By Us

We may suspend or terminate your account if you: (a) violate these Terms or the Acceptable Use Policy; (b) fail to pay fees after the grace period; or (c) engage in conduct that threatens the integrity or security of the Service. Terminations for cause do not entitle you to a refund.

16.3 Effect of Termination

On termination, your right to access the cloud platform ceases. Your account data will be retained for 30 days then deleted. The Plugin's GPL license is unaffected by termination of your Auctollo account.

17. Dispute Resolution and Arbitration

Informal Resolution. Before any formal proceeding, contact us at legal@auctollo.com and give us 30 days to resolve the dispute informally.

Binding Arbitration. If informal resolution fails, disputes shall be resolved by binding arbitration administered by JAMS under its Streamlined Arbitration Rules, in Wilmington, Delaware. Either party may seek emergency injunctive relief in a court of competent jurisdiction.

Class Action Waiver. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS OR REPRESENTATIVE ACTION WITH RESPECT TO ANY CLAIM SUBJECT TO ARBITRATION UNDER THESE TERMS.

Opt-Out. You may opt out of arbitration within 30 days of first accepting these Terms by emailing legal@auctollo.com with the subject line "Arbitration Opt-Out."

18. Governing Law

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law principles.

19. Changes to Terms

We may modify these Terms at any time. For material changes, we will provide at least 30 days' advance notice by email or a prominent dashboard notice. Continued use after the effective date constitutes acceptance. If you object, your sole remedy is to cancel your subscription and close your account before the change takes effect.

20. General Provisions

These Terms, together with the Privacy Policy, Cookie Policy, Acceptable Use Policy, and Refund Policy, constitute the entire agreement between you and Auctollo regarding the Service. If any provision is unenforceable, the remaining provisions remain in effect. Failure to enforce any provision is not a waiver of our right to enforce it later. You may not assign your rights under these Terms without our consent.


Contact: W3 EDGE, LLC d/b/a Auctollo — legal@auctollo.com (legal) · billing@auctollo.com (billing)

Terms of ServicePrivacy PolicyDPAAcceptable UseCookie PolicyRefund Policy

© 2026 W3 EDGE, LLC d/b/a Auctollo. All rights reserved.